Shopping in metro: in Italy you can. Milan is ready to follow the model of Seoul and London and launching a new service of on line shopping in the metro line.
Samsung and Tesco (British retail giant) created a new joint venture, under the name of HomePlus, who transformed the walls of Seoul’s metro stations in supermarket shelves, so that people could shop on line with their smart phones. In the first three months from the launch of the service, Homeplus registered a higher number of sell (130%) and of registered users (76%).
Milan seems to be ready to do the same, allowing people to do their shopping on line with the service cliccaeritira.it (Click and collect) launched by Carrefour, who opened the first virtual shop at Loreto’s metro station.
The wall will be 200 mt. long and there will be more than a thousand products showed on it that could be bought just by scanning the bar codes with your smart phone. Then, you can decide whether to collect your product in one of the Carrefour shops available or request a home delivery. You can collect your products where you prefer, one hour after you buy them, without waiting for the line at the shop, thanks to a dedicated cash service. If you choose the home delivery, it will be free for all orders exceeding 70euro and will be delivered three hours after shopping.
The aim of the service is that of let the consumers save time while on the metro. Moreover, this service guarantees that the prices are the same than those in shops and the consumers will also benefit from all Carrefour’s special offers.